Consider this activation puzzle: 

• Most product users drop off after their first session
• Yet activated users convert to paid at 3-10X higher rates.

And the difference between a legion of raving fans and crickets chirping in your dashboards? Your onboarding experience.

So watch as GrowthMentor’s onboarding takes the hot-seat and learn best practices to get major player results even if you don’t have a major player budget.

You’ll learn:

• The three major mistakes most onboarding sequences make (and what to do instead) 
• How to experiment on your onboarding to get real results 
• The difference between “good” and “bad” friction (and when to use “good” friction)
• Three best practices that can improve onboarding for almost any product

The post Live Onboarding Teardown with Kate Syuma appeared first on GrowthMentor.

Monetizing your subscription business can be challenging.

In this workshop, you will learn proven strategies for subscription optimization and revenue growth to take your subscription business to the next level.

We will explore techniques for increasing your subscription revenue and help you to understand how to analyze and improve your metrics.

You will hear about:

• Paywall optimization strategies to increase subscription revenue.
• Techniques for testing different pricing models and determining the best fit for your business.
• Lifecycle marketing strategies to retain and grow your subscriber base.
• How to analyze and optimize pricing to maximize revenue.
• Identifying areas of opportunity for subscription optimization within your business.
• Best ongoing optimization and testing practices to grow your subscription revenue over time.

The post Maximize Subscription Revenue: Monetization and Optimization Strategies for Success appeared first on GrowthMentor.

Dealing with burnout is not easy, but it IS possible! What can we do to manage it?

Burnout is not new: while it was first researched in the 1970s, it only came to our attention during the pandemic, when we all found out about stressed-out healthcare workers and overworked educators.

But do we really understand what this occupational phenomenon is — and how to deal with it?

In this workshop, you will hear about:

• What is burnout?
• Why is it important to deal with it?
• How do we recognize it?
• What can we do to recover from it?
• How can we prevent it?
• How can we help our loved ones and our teams deal with it?

The post Building back from burnout appeared first on GrowthMentor.

5 proven principles that tech startups use to achieve Product Led Growth.

1) Understand principles that help you build product features as the primary driver of customer acquisition, retention, and expansion.

3) We will focus on the first five principles and how some of these can be applied in helping build Growth experiments.

In this workshop, you will hear about:

• What is Product Growth Management
• What is Growth Experimentation
• How to build hypotheses and ideas for experimentation
• 5 Principles of Product Growth
• How to apply them with examples

The post Principles of Product Growth appeared first on GrowthMentor.

Robots won’t take your job – they’ll make it better.

RevOps is not just an operating model, it’s a paradigm.

RevOps has three key components; people, process, and tech alignment.

If any or all of these are dysfunctional you will only continue to amplify this by adding in more shiny technology tools.

Now is the time to STOP, review your investments and technology against your growth goals and really identify where your revenue leakage is coming from.

More often than not, it is due to the misalignment of people, roles, and then broken tech that drives everyone crazy!

In this workshop, you will hear about:

• How to get started with RevOps in your business
• How to avoid the pitfalls of magpie (shiny object chasing)
• Who in the business should be driving and accountable for RevOps
• The benefits and how you can accelerate 3x your revenue goals
• Recommendations on B2B best revtech

The post RevOps; the secret to revenue success appeared first on GrowthMentor.

Get your email marketing tips from other 7 figures e-commerces.

Email marketing is one of the most profitable communication channels between your e-commerce and your clients.
In this workshop, we’ll discuss how other successful e-commerce businesses manage their newsletters and campaigns so that you can apply the same tips to your business.

In this workshop, you will hear about:

• Why email marketing is key
• How to properly segment your audience
• How to create a performing newsletter
• What are the main flows to activate
• How to A/B test the emails efficiently
• What are the key metrics to measure

The post How to get started in email marketing for your e-commerce business appeared first on GrowthMentor.

Robots won’t take your job – they’ll make it better.

DALL-E, ChatGPT, Google’s helpful content update, the rise of BeReal, and the confusing slo-mo train wreck of Twitter. 2022 was crazy and 2023 will be no different.

But there are skills you can hone to stay ahead of the marketing game – and we’ll focus on them in this workshop. Warning: this isn’t a session for shiny-new-thing-chasers.

It’s about building up skills and knowledge around the foundations – the things that stay the same – and strengthening them with the latest technology.

In this workshop, you will hear about:

• How to future-proof your marketing for business and career success.
• The fundamental skills that, while not new and shiny, form the core of your marketing know-how.
• How new technology will help marketers in 2023 and what robots will continue to suck at.
• How to build up new skills and improve your knowledge.
• Tools, resources, and online spaces that can help you level up.
• What Jeff Bezos got right – especially when it comes to building up marketing skills.

The post Next-Level Marketing: Skills for Success in 2023 appeared first on GrowthMentor.

Customer conversations are the most powerful tool for mapping out how & why buyers, buy things  

People will tell you to “talk to your customers” but no one really shows you HOW.

Talking to them is the most powerful method for deeply understanding how & why customers do things.

This is the process I’ve used to run hundreds of interviews for B2B customers; that unlock the insights your business needs. 

In this workshop, you will hear about:

• Choosing the type of interview you need
• Setting research objectives
• Who to interview 
• Where & how to find people
• How to conduct the interviews

The post How to run customer interviews that don’t suck appeared first on GrowthMentor.

Instead of spraying and praying, understand which marketing channels actually make sense for you and your business. 

Linkedin? Tiktok? Influencers? Billboards? Which channel should you be using to grow your business?

The answer is, of course: it depends on your business!

One size marketing doesn’t fit all, but one framework can. I’ll give you the tools to figure out what marketing channels make the most sense for you, based on YOUR goals and resources. 

In this workshop, you will hear about:

• How to clearly connect your marketing efforts to your business strategy
• How to get your customers to tell you what channels work best
• How to simplify your to-do list and optimize for business impact
• When to experiment and when to scale up
• How to distinguish between channels that look good for you vs ones that actually ARE good for you
• How to handle feedback from that one investor who thinks you HAVE to be running ads on Snap 

The post How to identify your critical growth channels appeared first on GrowthMentor.

A sustainable and well adopted data strategy is key for enabling and quantifying growth 

Starting with a Customer Data Platform can be overwhelming if you don’t establish a process to close the loop in connecting business objectives and data points.

On this session, I’ll show you examples of how large ecommerces, SaaS and other types of business use data to build a competitive advantage and scale their insights from the ground. 

In this workshop, you will hear about:

• How to build a long term data strategy
• How to link business objectives to data points
• How to think about business metrics
• How to build a tracking plan

The post Getting started with a Customer Data strategy   appeared first on GrowthMentor.